Introduction

The parent company of Snapchat has recently faced challenges, with shares plummeting in early February following a reported loss in the last quarter of 2023. Despite this, CEO Evan Spiegel remains optimistic about Snap’s future, highlighting the transformation of its advertising business and the growth of its global community to 414 million daily active users in 2023. Despite the company’s difficulties, Snapchat remains a potent tool for businesses targeting a millennial audience, boasting over 400 million daily users, many under 34 years of age. Snapchat’s fleeting nature sets it apart from other social platforms like Facebook, Twitter, and Instagram, with snaps expiring after opening. While this may seem limiting to some, businesses can capitalize on this urgency and exclusivity to drive engagement and sales.

Understanding if Snapchat is right for your business

Before you put yourself in a Snapchat strategy frenzy, it’s important to thoroughly examine your audience. Unlike Facebook, which attracts a diverse user base, Snapchat primarily caters to a younger demographic, as previously noted. If your brand could greatly benefit from engaging with the 34-and-under crowd (or more specifically, the 18-to-24 demographic), neglecting to do so could result in a substantial missed opportunity. Conversely, if your target audience is over 34, exploring different social platforms such as Facebook and Twitter may be more advantageous.

Here Are 4 Ways You Can Use Snapchat To Boost Your Sales

If your audience are Snapchat users, there are multiple methods you can use to generate excitement about your brand, cultivate a devoted following, and enhance your sales figures.

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1. Exclusive offers

As you embark on expanding your Snapchat audience, it’s essential to provide them with a compelling reason to tune in daily, and exclusive promotions, offers, and coupons can effectively accomplish this goal. There are various methods to deliver special offers on Snapchat. Some companies opt to craft Snapchat Stories featuring the promotion at the conclusion, ensuring users view the entire clip. Alternatively, you can opt for a more direct approach by immediately sharing the offer. One particularly engaging method involves providing coupons and discounts to users who share pictures or stories showcasing themselves using your product, visiting your store, or fulfilling another entertaining requirement. It’s crucial to strike a balance with promotions,while they should be eagerly anticipated by followers, they shouldn’t be so frequent that they lose their sense of urgency. If promotional offers are too frequent, followers may become accustomed to them and lose interest, assuming another offer will be available the following day.

2. Leverage on influencers

Influencers are social media users with a substantial following who wield influence over their target audiences. While securing the attention of top-tier influencers may be challenging and costly for small businesses, the concept of word-of-mouth marketing through influencers is still accessible. Look for micro-influencers within your niche and explore opportunities to engage them with your product or service. Offering a complimentary product or service in exchange for supportive snaps can generate significant interest. Finding Snapchat influencers may require some creativity, but you can start by analyzing your current followers and exploring niche blogs, YouTubers, or Facebook pages to identify suitable candidates.

3. Offer VIP access

When designing social media campaigns, it’s easy to share the same or similar content across multiple platforms, but Snapchat is designed with the urgency that supports VIP access and exclusive sneak peeks.. Whether it’s a brand launch, a special event, or the introduction of a new product or service, a campaign exclusive to Snapchat can ignite excitement and maintain user engagement. For instance, if you’re preparing to launch a new service, you can initiate promotion solely on Snapchat, gradually building awareness before inviting select users for an exclusive preview. Encourage them to share their unique experiences, offering other users an exclusive glimpse. The possibilities are limitless, but the ultimate objective is to cultivate intrigue and anticipation, allowing your followers to naturally spread the word.

4. Use geofilters

For upcoming events, special in-store promotions, store openings, and more, consider using a Snapchat geofilter, allowing businesses to interact with followers within a specific location and time frame. Small businesses typically have the option of community filters (which are free but require approval, usually within a week) or On-demand Geofilters. These custom geofilters can target specific events, locations, or businesses, though they incur a fee. However, they are affordable and allow user-designed content, enabling businesses to tailor them to their audience. While fees amount to $5 per hour for 20,000 square feet, many small businesses can effectively leverage On-demand Geofilters at a reasonable cost. If you aim to boost your marketing efforts and attract millennial attention, Snapchat is a valuable tool to boost sales and cultivate a loyal following. Success lies in understanding your audience, engaging with them, and implementing a strategy that integrates creativity and a balanced approach utilizing the methods mentioned above.

Conclusion

Snapchat offers a dynamic platform for businesses to boost their sales in strategic and innovative ways. By leveraging Snapchat’s unique features, businesses can effectively engage with their audience, drive excitement, and ultimately boost sales. Whether through exclusive promotions, influencer partnerships, geofilters, or Snapchat-only campaigns, businesses have numerous avenues to explore in order to maximize their impact and reach on this popular social media platform. By embracing creativity and staying attuned to their audience’s preferences, businesses can harness the power of Snapchat to cultivate a loyal customer base and achieve sustainable growth in today’s competitive market landscape.