Consider the companies that come to mind when someone asks about your favorite brands. Ask yourself: what is it about that brand that makes you view it so positively? Is it perhaps tied to the founder’s personal brand, as some companies shine by capturing the spirit of their founder?...

Entrepreneurs generally thrive on problem solving, and the most successful startups are those that address a specific consumer need. Therefore, it’s no surprise that a tool designed to aid in problem resolution would be particularly valuable to entrepreneurs. This is where the fishbone diagram comes into play. Also known as...