A lot of people go on the internet to get information and make enquiries about different things. Some go online to get information about health related topics, some beauty related topics, some to get news updates on sports, entertainment and /or politics, others go online buy or check for the prices of goods. These informations are accessible because some experts in each of the aforementioned areas decided to create a website and put forward services, products, and knowledge at the tips of your finger (literally) which indirectly promotes their brands at the same time. Still wondering how this translates to owning a website for the growth and success of your company? Exposure!!!! Owning a website (a well-designed one) will help expose and communicate what your brand/company is about to different people from any part of the world.
I’m not going to bore you with an unnecessarily long article but I’ll like to school you on why owning a website is important for the growth of your company with this few key points.
First off, information technology drives innovation and innovation is the path to business success. In the world of today, a large number of the inhabitants(humans) own a device that allows for communication to and from home/office like Mobile phones, PC’s, Personal Digital Assistant and other devices. These devices are used as tools to communicate, network, socialize and get information from the web. These devices fall within the ICT umbrella and helps accelerate the rate of doing business which is where owning a website comes in.
Why call a number and fire off ten questions about your business when I can just check online and know what your brand/company is about in less time and also save airtime? Convenience! That’s the keyword here. A lot of people are not ready to go through so much stress just to know what an organization specializes in. With a website, they can always just log on, read the front page of your website and know what your brand or company is all about.
Secondly, owning a website helps you grow market share and improve visibility. Did I hear you say how’s that? Well, the internet has turned the world into a global village or a worldwide marketplace as some people like to call it, and as such, anyone living in any part of the world can know about your business and patronize you or do business with you because you have bought yourself a spot in the ‘global village’ by owning a website and putting it online (hosting) so anyone from anywhere and at anytime can access your website. This helps expand your reach as opposed to the limitations that come with not owning a website..
Lastly, having an attractive website is a plus as it conveys to your customers that you are a ‘professional business’ and gives them more confidence in your services.. So it is advised that you get a good web developer to get you one step closer to business success and growth..
Bonus tip (winks): To save you the stress of looking around for a good website developing company, I recommend Paritie Dynamic Enterprise.Send us a message fb.me/paritieltd for more info. Get your business a well-designed website today to accelerate the rate of your business and “Drive your innovation with information technology”.
- Omowumi Samson