Different individuals have different opinions and definitions of what branding is. Perhaps they get to believe in what has worked for them and what keeps working for them and that is why their opinions differ. What exactly is your brand and how have you used it to help you reach more people and market your products or services?
A brand is a name, term, design, symbol or any other specific or unique feature that identifies your goods and /or services, and distinct or differentiate them from those of other sellers. You must note therefore that your brand is not your company Logo or Name. It is the core of your marketing, the central theme around your products and services and they are used specifically for promotion in your business, marketing, and advertising.
Branding is, therefore, the action you put into making sure your business is unique or different from other people’s businesses. In order words, Branding is what your business needs to break through the clutter and grab the attention of your ideal customers. It transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It is what you need to stand out, make an impact and take your business to the next level.
In fact, your brand needs to be powerful enough to rouse your customers into action, and at the same time, it needs to actively express you, what you are about and most especially your uniqueness. Once you are sure of your brand you also gain a tangible and easy way of talking to people about what you do, it also makes it so much easier to do your marketing when you have it clear in your mind what it is you’re selling in the first place.
If you want people to come and hire you, or buy from you in droves, your brand needs to be crystal clear, attractive, exciting and powerful. Here are five useful tips to help you find your brand:
Your Brand Tip 1: Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that peoples’ decision to buy is based on emotions, not facts?
Your Brand Tip 2: Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email.
Your Brand Tip 3: Think like your potential customer, try to get inside their head and see your products or services from their point of view.
Your Brand Tip 4: What is it you do that makes you stand out from the crowd? If you don’t think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else’s.
Your Brand Tip 5: What are your best abilities? Do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.
Ultimately, creating a strong, memorable, compelling and meaningful brand is essential for successful marketing and something you can do with a bit of thought, and maybe a bit of help from your (unbiased) friends.