Facts about Digital Marketing for business owners in 2019

digital-marketing

The buzz about Digital Marketing has been around for awhile and we at ‘Paritie’ are ready as stewards to serve you the best of the information you need to excel with this awesome strategy. In simple terms, digital marketing is the marketing of products or services using digital technologies, mainly on the Internet.Digital marketing strategies has changed the way brands and businesses go about marketing their goods and services. Digital marketing methods such as search engine optimization (SEO) (which comprises of actions geared toward optimising a website’s ranking in search engines), Search engine marketing (SEM), Social Media Marketing(SMM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, email direct marketing, display advertising are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.
In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
One of the key points in this ‘revolution’ was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines. In the 2000s, with more and more Internet users and the birth of iPhone, user habits on the internet began to change and influenced decisions about their needs online, instead of consulting a salesperson, which created a new problem for the marketing department of a company. With the option of social networks such as LinkedIn, Facebook, Youtube and Twitter, consumers became highly dependent on digital electronics in daily lives. Hence, the expectation of having a seamless user experience across different channels for searching product’s information. The change of customer behavior has improved the diversification of marketing which encourages engagement between service provider and customer. It is a shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.
Exchanges are more free flowing, and both one-to-many or one-on-one.The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. With the dynamism attached to customer behaviour, online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts about many topics and products thereby hyper-accelerating the diffusion of information.
As a business owner, the need for marketing cannot be over-emphasized and raises the question ‘Do you need a digital marketing plan’ for your existing or new business? We can guide you in making such decision and proffer solutions to agelong challenges in your business.

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