Your digital identity is like a passport to the online world. It gives people an idea about your personality – who you are, what you do, your likes and dislikes, etc. Almost every person who uses computers or have access to the internet has some form of digital identity. This can range from email addresses, passwords, internet browsing history, credit card information saved by an online store or identifying characteristics stored in National Identity Management Commission (NIMC).
In today’s fast paced world, establishing a good digital identity is essential whether as an individual or as a business is germane to the sustenance of you brand. Maintaining a positive digital identity also opens you to a wider audience and gives you a strong and influential presence online.
What is Digital Identity?
Digital Identity refers to the information that exists online about an individual or organization. This information allows systems, devices and applications to know who or what they are interacting with. Digital Identity also covers the pattern of a person’s online behaviour and personal information. It can influence the way people interact with you, therefore it is good to know some tips for maintaining a positive digital identity that reflects your personal or professional brand.
Here are ways you can maintain a positive digital identity:
Define: You need to have a clear vision and direction of what you want to achieve and those you want to reach. Do you want to build a personal or professional image? Who are your ideal partners, employers or customers? Having a clear and well-defined goal of what you want to achieve and the impact you want to make will help you maintain a positive digital identity
Engage: Maintaining a positive digital identity does not stop at defining what you want or your kind of audience. You must engage constructively with your online community in order to build positive relationships and earn their trust and loyalty. It is advised to also respond promptly to feedback, create and join meaningful conversations.
Think: When posting, reacting or sharing online, imagine that you are doing so in front of a virtual auditorium filled with your prospective colleagues, investors/partners or bosses. The more you inspire rather than anger them, the better for you. This also applies to your digital identity. Think carefully before you share and comment, especially on debatable topics. Avoid offensive or harmful content, respect others’ opinions and turn a blind eye to unnecessary conflicts.
Showcase: Share contents that are valuable and relates well with your audience. You can achieve this by showcasing your skills and expertise in your chosen field. Whether it is through your blog, website, social media or another platform, showcase what you’ve got in order to impress your audience. Stay up-to-date with your profiles by regularly sharing relevant content that reflect your personal brand. This will help you build and maintain a positive digital identity.
Protect: Remember that nothing is temporary online. Use the internet especial social media, safely. Protect sensitive details like your passwords, address, financial information and chats. You can also protect yourself from been attacked online by avoiding negativity and not engaging in topics that will attract undue attention and taint your image.
The saying “you never get a second chance to make a first impression” by Will Rogers may be as relevant now online as it always has been offline. And just a few positive steps and actions might make all the difference. Do not forget, defining, engaging, thinking, showcasing and protecting are some of the tips for maintaining a positive digital identity always.
Are there other tips that you you would like us to know about? Please share in the comment section.